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Our History

The beginning...

The story about Rosenserien begins some 40 years ago in Sweden. Laine Nilsson, one of the founders of Rosenserien, worked as a hairdresser and noticed that her skin was not feeling well from the strong, permanent and staining fluids that she worked with. The skin on her hands and face became dry, irritated and started to flake off. Laine began to examine the contents of these products and what it was that made her skin react. She saw that there were many different chemicals and also toxic substances in these products. After, she examined the content of her everyday skin care products and found the same toxic substances, although in lesser amounts. Laine also discovered that the rules for what ingredients can be in the products for hair and skin, where virtually non-existent.

Experimenting...

Laine Nilsson began to explore options to see if there where products without these synthetic and toxic substances. She found alternatives through studying and using other natural products. In the early '80s, Laine and her closest friend, Agneta Törnqvist, were ready to develop their own skin care range and by 1984, the first products from Rosenserien were ready to sell.

Rosenserien today...

Sweden Eco by Rosenserien today, is sold in all health food stores and nearly 150 Salons and Spas across Sweden, Norway, Finland, Denmark and Serbia. Sweden Eco by Rosenserien is manufactured by RS Biokosmetik and is currently run by the founder, Laine Nilsson's daughter, Carina Swartz. Carina is dedicated to toxin free skin care and wants to continue her mother's mission to spread clean and organic skin care products to all people.

Coming to the UK...

Sanna Höglund moved to the UK from the town of Töreboda, between Stockholm and Gothenburg, and found she was not able to buy Sweden Eco in any shops or online stores. Teaming up with her partner, Adam Reis, they set about bringing Sweden Eco to the UK. They met with Carina and her wonderful team in the town of Valdemarsvik, south of Stockholm, and agreed to start supplying their range of natural and organic skin care to the UK through Sweden Eco Ltd. The range is now available online and will be starting in shops and spas soon...

 

 

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